brand has made a significant impact in more than 15 countries worldwide with its unique mix of fashion and philanthropy where royalties from the brand support the education and healthcare initiatives undertaken by Being Human – The Salman Khan Foundation.
This season’s collection for men is designed based on 5 stories – Neo Nautical, Nature Dynamics, and Washed out Nature, Urban Indigo and Sports Edge. This season we are introducing lot of new designs in multitude of fabric options like Pure Linens, Fancy Slub Jerseys, French Terry, and Knitted Denim. Product wise there is new range of Jogger Pants, Shorts, Smart Shirts, Chino’s, T-Shirts, Denims and Casual Jackets.
In addition to this, they have a wide selection of accessories like Caps, Belts, Wallets and Flip Flop which perfectly compliment the apparel collection.
Taking cue from nature was a big trend/direction for the brand this season, right from the colour pallet of rustic tones to foliage greens and use of natural materials like Linen, Hemp, and Jute etc. This is part of larger increase in consciousness of people towards environment and nature. The other big trend which was focused upon was influence of sportswear in all the segment of menswear right from casual and leisure wear to even formal wear.
The consumers must watch out for the preppy “Athleisure” collection of separates like jog pants, shorts, t-shirts and jog denims etc which are very trendy and comfortable for summer wear.
On a second note, this season’s collection for women is designed based on 3 stories – Block Party, Oh My Days and Wonder Wall. The collection is femininely chic with an androgenic sporty edge to it. Going forward with this season’s biggest trend – nature – women’s collection this spring summer include nature-inspired crazy summer prints like exotic blooms, feminine checks, geometrics and water color floral prints. The inspiration behind the womens wear collection has been drawn from moods such as travel, independence, vintage, fairy tale and sports. This spring summer, Being Human will introduce a new and revamped look for women and an elaborated range with an introduction of casual pants and tunics.
The Being Human collection is designed by fashion designers based in India and Europe who carefully blend in its DNA of love, care, share, help, hope and joy in its expansive range. Being Human product range for men and women comprises t-shirts, shirts, polos, chinos, denim, shorts, tunics, blouses, shorts, track pants, track shorts, dresses, skirts, hoodies, flip-flops and accessory range include, caps, belts, wallets. With its global licensee, Mandhana Industries Ltd, the brand is present in 18 Indian cities and has 29 exclusive brand outlets. It is also retailed through more than 150 shop-in-shop point of sales with its partners Jade Blue, Shoppers Stop, Lifestyle, Westside and Splash amongst others.
Visit www.beinghumanclothing.com for further information.
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